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School of Education and Human Sciences

eSports Performance Management & Coaching

Undergraduate

Lead the Next Generation of Competitive Gaming

Step into the future of competitive gaming with our groundbreaking eSports Performance Management and Coaching program.

This eSports program stands out in the Southeast for its unique focus on performance management and coaching eSports athletes—a perspective not found in other regional programs. The curriculum emphasizes data analysis of gameplay, reaction times, decision-making, strategy optimization, and performance metrics specific to gaming. It offers a holistic approach that combines both the mental and physical aspects of eSports performance, equipping graduates to effectively coach and managing athletes in the rapidly growing field.

Get in the game—apply today and turn your passion for eSports into a powerful career.

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Major and Certificate

The BS in eSports Performance Management and Coaching provides students with the knowledge and skills to develop and lead eSports programs. It centers on the player experience in eSports, emphasizing the health, wellness, and coaching of eSports athletes.

Graduates will gain in-depth knowledge to guide them on critical factors such as nutrition, sleep patterns, and physical fitness to ensure optimal performance. The program includes coursework focused on analyzing player and team performance and developing strategies to enhance competitive gameplay. A key component of the curriculum involves educating players about healthy lifestyle choices that promote long-term success and career longevity.

The Undergraduate Certificate in eSports Performance Management and Coaching is designed to address the rapidly growing area of eSports by providing students with the competency to coach and manage eSports programs in high schools and at the collegiate level and to perform various functions associated with professional eSports. The primary objectives of this certificate are developing coaching skills, management skills, and performance skills.

Note: Students can start this 15-hour certificate in the fall, spring, or summer.

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Curriculum

eSports demand a strong focus on cognitive abilities, mental endurance, and precise eye-hand coordination. To meet these demands, the program incorporates performance management principles that address the physical and mental needs of gamers. This includes ergonomic training, physical conditioning, and exercises to prevent repetitive strain injuries—all aimed at promoting long-term health and career sustainability. These wellness-focused components are rarely emphasized in traditional game development or IT-related degrees.

The coaching component integrates deep technical knowledge of games with an understanding of player psychology. It fosters leadership and communication skills needed to guide both individual players and teams in a high-pressure environment of competitive gaming. Unlike traditional sports coaching, eSports coaching requires expertise in game mechanics, industry trends, and evolving strategies (metas) tailored to each game's dynamics.

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Why Choose the UAB eSports Performance Management and Coaching Program?

Join a Fast-Growing Industry

eSports is one of the fastest-growing global industries, with career opportunities expanding rapidly in coaching, team management, player development, and event coordination. This degree equips students with the specialized knowledge and skills needed to lead in this dynamic field.

Gain Hands-On Experience and Skills

Students engage in real-world experiences through partnerships with esports teams, live competitions, and performance labs. Coursework includes team strategy, analytics, leadership, and mental performance, preparing graduates for high-impact roles on and off the digital playing field.

Become a Leader

This program focuses on developing the skills needed to coach and support eSports athletes at the highest level. Students learn how to design effective training programs, improve team communication, enhance player performance, and support mental and physical well-being. Graduates are prepared to guide players to peak competitive performance and career sustainability.

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