Marketing & Communications uses Buffer for social media scheduling and reporting. If your department is interested in using this platform for your social channels, please email This email address is being protected from spambots. You need JavaScript enabled to view it. for information.

Buffer is UAB's enterprise-wide social media management tool that is approved by IT, Legal, and Marketing & Communications. UAB departments should not be using Hootsuite or other popular scheduling tools, even the free version.

When you sign-up for Hootsuite, for example, you are agreeing to "terms & conditions" on behalf of UAB that have not been reviewed by UAB's legal and purchasing teams.

You should seek permission and approval if there is another tool you want to try.

With Buffer, you can:

• Manage your social networks (Facebook, Twitter, Instagram, Linkedin, and TikTok) from a single platform.
• Schedule posts on all social media channels in one platform.
• Understand post performance based on your brand's KPI's.

Adobe Express

Adobe Express is an online application within Adobe Creative Cloud that allows users to easily design graphics and templates for flyers, posters, invitations, social media, and more. Since UAB is a Creative Cloud campus (see box below), users across the institution can now access this free, easy-to-use tool.

Anyone can use Adobe Express after requesting access to the Creative Cloud. There is no need to purchase a license or pay for an account to create your projects.

UAB does not support the use of Canva or other design tools.

For more information, please visit our Marketing & Advertising toolkit page.