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  • Benefits of Being a URec Sponsor

    Looking for a way to reach over 12,000 students and over 1,500 employees at the University of Alabama at Birmingham? Look no further!

    From establishing new customers to building long-term relationship with the University of Alabama at Birmingham community, UAB University Recreation can provide the perfect marketing platform for effectively reaching the UAB students, faculty, staff, and other extending UAB community.

    By using a wide variety of marketing tools, University Recreation will help you to create a successful promotional campaign to help your organization!

    University Recreation’s Reach

    Departmental Highlights:

    • 18,000+ unique users
    • 495,000+ total visits
    • 2,500+ average daily visits
    • 9000+ social media followers
    • 2,500+ monthly email newsletter recipients
    • 59,000+ unique website visitors
    • Largest student employer on campus with 250+ employees
    • Member Rewards Program with 12,000+ enroll URec members

    URec Program Highlights :

    • 20 programming areas
    • 34,000+ UFit and F45 total participants
    • 2,500+ total Intramural participants
    • 1700+ unique Intramural participants
    • 500+ completed Swim Lessons
    • 400+ Club Sport athletes

    What are the benefits?

    UAB is an innovation and research leading University in the most populous city in Alabama. Its beautiful, unique, urban campus serves over 44,000 student and employees, which makes UAB the perfect place to be! Reach the UAB audience through exposure in URec’s programs, services, and special events.

    Brand Recognition

    Whether you are a small local business or a large international organization, the importance of your logo and your organization’s name recognition is crucial in the success of your organization. By collaborating with UAB University Recreation, you will expose your logo and your name on digital, print, and any other giveaway promotional materials.

    Competitive Advantage

    Stand out from your competition. Be positively recognized in the UAB community as a supporter of living a healthy lifestyle.

    Access to Digital Marketing

    In addition to informal recreation, programs, services and special events, University Recreation daily engages with the UAB audience via a wide variety of digital marketing. Gain exclusive access to our Monthly Email Newsletter, Social Media, website recognition, and digital screens located throughout the Campus Recreation Center. Involvement in the ever-growing digital marketing with URec will help you to generate new online leads and increase your social media following and engagement.

    Special Event Involvement

    University Recreation hosts several signature events throughout the year. Your organization can be associated with any or all of them by becoming the Event Title Sponsor or by having your representatives promoting your organization and distributing your promotional assets.

    Customized Solutions

    All sponsorship opportunities are fully customizable and can be tailored to meet your exact needs. University Recreation is here to help you to maximize your resources and efforts to help you to deliver effective messages promoting your organization, brand, products, and services with the UAB URec audience.

  • Sponsorship Packages
      Blazer
    ($5,000)    		 Gold
    ($2,500)    		 Green
    ($2,000)    		 White
    ($1,000)
    Website Recognition x x x x
    Monthly Newsletter x x x x
    Tabling with Social Media Campaign per semester* 5 3 2  
    Digital Signage x x x  
    Radio Ad x x    
    Event Title Sponsor x      

    *University Recreation defines semesters as Fall, Spring, and Summer.


    View full details:

    • Blazer Level

      Cost: $5,000 Annually
      Includes – All Gold, Green and White Level Benefits plus:

      Signature Event Title Sponsor: This includes becoming one of the University Recreation Signature Events agreed upon Title Sponsor. The Sponsor will be recognized on all of the event’s promotional materials and will have the opportunity to have a representative at the event to distributive information and promotional materials.

      UAB University Recreation Center TWO Extra Tabling Opportunities (Total 5 per semester): Gold Level Sponsor will be granted AN ADDITIONAL 2-hour session in addition to the THREE 2-hour tabling sessions per semester* at the Campus Recreation Center. (Total of FIVE 2-hour tabling sessions) URec requires at least 14-day notices prior to each of the sessions. Sponsor is responsible for tabling its own tabling sessions.

      Social Media campaign to promote each of the Tabling Sessions: This includes one Twitter, one Facebook, and one Instagram Story post on UAB University Recreation’s account for each of the above-mentioned Tabling Sessions. Content and graphics/pictures provided by the sponsor and approved by University Recreation. URec requires at least 14-day notices prior to each of the sessions.

    • Gold Level

      Cost: $2,500 Annually
      Includes – All Green and White Level Benefits plus:

      UAB University Recreation Center Extra Tabling Opportunities (Total 3 per semester): Gold Level Sponsor will be granted AN ADDITIONAL 2-hour session in addition to the TWO 2-hour tabling sessions per semester* at the Campus Recreation Center. (Total of THREE 2-hour tabling sessions) URec requires at least 14-day notices prior to each of the sessions. Sponsor is responsible for tabling its own tabling sessions.

      Social Media campaign to promote each of the Tabling Sessions: This includes one Twitter, one Facebook, and one Instagram Story post on UAB University Recreation’s account for each of the above-mentioned Tabling Sessions. Content and graphics/pictures provided by the sponsor and approved by University Recreation. URec requires at least 14-day notices prior to each of the sessions.

      UAB University Recreation Radio Ad: This includes sponsored ad as part of the announcement rotation of the URec radio. Ad will be announced at least 30 times per semester.

    • Green Level

      Cost: $2,000 Annually
      Includes – White Level Benefits

      UAB University Recreation Center Tabling Opportunities: Green Level Sponsor will be granted TWO 2-hour tabling sessions per semester* at the Campus Recreation Center. URec requires at least 14-day notices prior to each of the sessions. Sponsor is responsible for tabling its own tabling sessions.

      Social Media campaign to promote each of the Tabling Sessions: This includes one Twitter, one Facebook, and one Instagram Story post on UAB University Recreation’s account for each of the above-mentioned Tabling Sessions. Content and graphics/pictures provided by the sponsor and approved by University Recreation. URec requires at least 14-day notices prior to each of the sessions.

      Digital Signage: Graphic ad in rotation on URec’s promotional TVs and selected equipment. Graphics provided by the sponsor and approved by University Recreation. Sponsor must submit graphics in the following formats:

      • TV Screens: 1280x795 px .jpg
      • Treadmill screen version 1: 1366x768 px .jpg (can’t exceed 5MB)
      • Treadmill screen version 2: 1066x738 px .jpg (can’t exceed 5 MB)

    • White Level

      Cost: $1,000 Annually
      Includes –

      UAB University Recreation Website: Sponsor's Logo, Direct Link to Sponsor's Website, Summary of Sponsor's Information (max 250 words)

      Monthly Newsletter: Sponsor's Logo, Direct Link to Sponsor's Website, Summary of Sponsor's Information (max 100 words). Sent at least 10 times annually.

  • A La Carte Sponsorships
    A La Carte Item Cost
    Digital Signage at the Campus Recreation Center $150 per month
    $1,500 annually
    Social Media Campaign $150 per platform/month
    $1,500 per platform/annually
    Student Employee Of the Month Program $1,000 annually
    Member Rewards - Title Sponsor $1,800 annually
    Member Rewards – 1 Reward Sponsorship $200 per month
    + Cost of the giveaway item (sole sponsorship)
    Program Area Sponsorship Negotiable. Depending on the programming area.
    University Event Sponsor Negotiable. Depending on the event.
    Banner Signage at the Campus Recreation Center $150 per month
    $1,500 annually
    + Cost of the banner
    Banner Signage at the Intramural and Club Sports Complex $100 per month
    $1,000 annually
    + Cost of the banner
    Tabling at the Campus Recreation Center $150 per session
    Radio Advertisement at the Campus Recreation Center $150 per month
    $1,500 annually
    Email Newsletter $200 per month
    $2000 annually
    Printed Newsletter $150 per month
    $1500 annually

    Don’t see a sponsorships opportunity that you are interested in? No, problem – Contact Seneca Wilson with your sponsorship ideas!

  • Become URec Sponsor

    Become URec Sponsor

    University Recreation is looking for sponsorship partners to join us in delivering excellence by providing exceptional experiences while encouraging the UAB community to enhance the lifestyle of healthy living.

    Become a University Recreation Sponsor today!

    To become a sponsor for UAB University Recreation, please fill out the Sponsorship Interest form below or contact Kaitlyn Freeman (This email address is being protected from spambots. You need JavaScript enabled to view it.).

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