UAB Media Protocols and Guidelines (Download PDF)
The UAB Office of Marketing and Communications oversees UAB’s public relations functions, including integrated internal and external communications and media relations. A renowned public doctoral research university and academic medical center with a growing campus, vibrant student life, expansive impact in the community and a $12.1 billion annual economic impact in the state, UAB is committed to the creation and dissemination of knowledge that will change the world.
Marketing and Communications recognizes the importance of the news media to an informed public and works with reporters to communicate significant developments, as well as information about our people, operations and outcomes. We regularly communicate about how our students, faculty, staff, alumni and supporters are advancing all areas of our mission: education, health care, research, community service and economic development. In addition, Athletic Communications works with news media to communicate information specific to UAB Athletics.
The following protocols and guidelines are intended to support the important work happening throughout the UAB community and facilitate constructive interactions with the news media: