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Colleges & Schools

School of Dentistry

SOD Marketing & Communications Impact

By the Numbers: How we share the story

These metrics demonstrate the scale and scope of our work in advancing institutional priorities and elevating the School of Dentistry's visibility.

Cartoon of a heand holding a phone with social media post of the UAB Blaze mascot with like and heart symbols coming out of the phone over a green background with white outline

12K+

social followers across 5 channels
with signature platforms delivering 24K+ monthly reach and triple-digit engagement growth

100+ articles annually

advancing faculty, student, and research visibility and patient education

Image of two men in a news studio with a monitor behind them that says

20+

UAB press releases

&

6-12

faculty media interviews each year supporting research, clinical care, and institutional expertise

Provide

executive leadership

for strategic planning and outcomes assessment in partnership with the dean, and institutional communications alignment

Image of man in suit talking at a podium with a sign that says

25+

executive communications annually ensuring clarity and alignment internally and externally

1200+ web pages managed

supporting accurate, accessible institutional information

Icon of a paper airplane over a light green circle

50+

SOD eNews editions, special editions sent to more than

950

employees and students each year

UAB SOD

Impact

Annual report and magazine documenting institutional priorities, progress, and people

We execute

successful

digital marketing campaigns to promote our clinics

Three women at a table in a conference setting talking over a large notepad with balloons on the table

 Coordinate & host

2 EXCEL

school wide training days annually

We serve as a communications

resource

for departments, offices, and student organizations

Communications initiatives supported priorities across all

4 pillars

and

2 foundations

of the school’s strategic plan

30+

appearances annually in UAB publications &

12+

campus presentations & tabling events

A woman and two men standing at a green counter with fruit displayed and wearing hawaiian attire smiling for a photo

 Lead

4+

campus engagement and wellness activities annually for employees and students

Maintain a

communications plan

that supports the school's strategic plan

a Group of people sitting at conference table in a conference setting listening to an offscreen speaker with UAB water bottles and lunch in front of them

 Support

employee onboarding

in partnership with SOD HR

A girl wearing graduation cap and gown smiling at the camera surrounded by other people in graduation attrie with a spark behind her head

 Help plan

3

school wide events (Commencement, Honors Convocation, White Coat Ceremony) + provide volunteer support 3 others

Crowning Achievements

biannual newsletter connecting internal and external communities

Subscribe to Crowning Achievements

Inside UAB Dentistry

monthly LinkedIn newsletter expanding professional visibility and engagement

Subscribe to Inside UAB Dentistry

Work with all

7

departments and

6

units

Icon of a badge that has a green background with orange flame over it and in the center reads

 Launched 75th anniversary website on October 18th, 2023 (the school’s 75th anniversary)

An older man in a suit speaking at a podium in a conference setting with a green UAB Dentistry backdrop with three men in suits sitting in the background

17

UAB releases + 1 press conference in 2023-2024