SOD Marketing & Communications Impact
By the Numbers: How we share the story
These metrics demonstrate the scale and scope of our work in advancing institutional priorities and elevating the School of Dentistry's visibility.
12K+
social followers across 5 channels
with signature platforms delivering 24K+ monthly reach and triple-digit engagement growth
100+ articles annually
advancing faculty, student, and research visibility and patient education
20+
UAB press releases
&
6-12
faculty media interviews each year supporting research, clinical care, and institutional expertise
Provide
executive leadership
for strategic planning and outcomes assessment in partnership with the dean, and institutional communications alignment
25+
executive communications annually ensuring clarity and alignment internally and externally
1200+ web pages managed
supporting accurate, accessible institutional information
50+
SOD eNews editions, special editions sent to more than
950
employees and students each year
UAB SOD
Impact
Annual report and magazine documenting institutional priorities, progress, and people
We execute
successful
digital marketing campaigns to promote our clinics
We serve as a communications
resource
for departments, offices, and student organizations
Communications initiatives supported priorities across all
4 pillars
and
2 foundations
of the school’s strategic plan
30+
appearances annually in UAB publications &
12+
campus presentations & tabling events
Lead
4+
campus engagement and wellness activities annually for employees and students
Support
employee onboarding
in partnership with SOD HR
Help plan
3
school wide events (Commencement, Honors Convocation, White Coat Ceremony) + provide volunteer support 3 others
Crowning Achievements
biannual newsletter connecting internal and external communities
Inside UAB Dentistry
monthly LinkedIn newsletter expanding professional visibility and engagement
Work with all
7
departments and
6
units
Launched 75th anniversary website on October 18th, 2023 (the school’s 75th anniversary)
17
UAB releases + 1 press conference in 2023-2024