Who is CLC?

CLC (formerly Learfield Licensing Partners) is the University of Alabama at Birmingham’s official licensing representative. CLC is responsible for administering UAB's licensing program, including processing applications, collecting royalties, enforcing trademarks, and pursuing new market opportunities for the university.

If you have questions about CLC, please contact:

• This email address is being protected from spambots. You need JavaScript enabled to view it. – general licensing e-mail address
• This email address is being protected from spambots. You need JavaScript enabled to view it. – insurance-related questions
• This email address is being protected from spambots. You need JavaScript enabled to view it. – questions about new license, product, distribution, or distributor requests
• This email address is being protected from spambots. You need JavaScript enabled to view it. – artwork questions
• This email address is being protected from spambots. You need JavaScript enabled to view it. – royalty reporting questions
• This email address is being protected from spambots. You need JavaScript enabled to view it. – renewal questions
• This email address is being protected from spambots. You need JavaScript enabled to view it. – apply for a crafter’s license

Why Become a Licensee?

Per the university’s contract with CLC, any vendor producing items featuring UAB’s trademarks (e.g. logo, marks, and some protected verbiage, including “UAB” and “University of Alabama at Birmingham”) must be licensed with CLC. This is required even if the items produced are for internal use only (e.g. not for resale). Licensing trademarks is an essential step in ensuring protection of the university’s trademarks. This measure helps UAB prevent unauthorized use of its trademarks and retain its trademark registration status with the United States Patent and Trademark Office.

How Do I Become Licensee?

Any vendor that wishes to obtain a CLC license to produce items featuring UAB’s trademarks must first apply for a license by visiting https://brandmanager360.com/Account/RegisterApplicant/. Vendors may also request to start the license application process by e-mailing This email address is being protected from spambots. You need JavaScript enabled to view it.. This application informs the university of how its marks will be used, what type of product the applicant makes, how the university is going to be represented, etc. Any company interested in obtaining a collegiate license is encouraged to review this helpful information outlining the application process, types of licenses, and the commitment and resources needed to obtain approval.

What Type of License is Right for Me?

• Standard License: For companies that produce licensed consumer products that will be resold, such as items for sale at retail in local, regional, and national retail outlets. Sales are royalty-bearing.
• Internal License: For companies that produce licensed consumer products for sale ONLY to university departments and approved campus organizations for internal / non-resale use. Sales are royalty-bearing.
• Crafter’s License: For individual crafters who wish to sell handmade items featuring the university’s registered trademarks at craft shows or fairs, Facebook Marketplace, and / or Etsy. These are exempt from royalties.

How Do I Know if a Vendor is CLC Licensed?

Download the quick guide for step by step instructions on how to find a vendor licensed with CLC.

Community Connect Crafter's License Program

For crafters, artists, or small businesses that wish to create and sell handmade items featuring the university’s registered trademarks, a Standard (Retail) License is not always appropriate. That’s why we’ve partnered with CLC to participate in the Community Connect crafter’s license program – an easier, cost-effective way to create and sell licensed UAB merchandise.

Eligibility:

• Licensee may produce 500 units or less during a contract year.
• Sales may not exceed $2,500 in a contract year.
• Product distribution is limited to direct-to-consumer sales.

Licensees who produce more than 500 units, sell more than $2,500, and / or do not sell directly to consumers should apply for a Standard (Retail) License.

Apply:

To begin the application process, visit directlicensinghub. The annual subscription fee is $200.

*Subscription fees are subject to change based on the number of licensees in the program.

Have Questions?

If you have further questions about trademarks, licensing, or the process of becoming licensed, please contact the university’s Brand Manager, Barbara S. Perry: This email address is being protected from spambots. You need JavaScript enabled to view it..